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By Cedric Jackson, July 25, 2017
What to Say and Not Say in a Cold Call Script

The fact of the matter is that telemarketing is, on average, more effective than any online marketing strategy, including email and social media marketing. The percentages [...]

By Cedric Jackson, July 18, 2017
How to Craft a Powerful Elevator Pitch

The concept of an elevator pitch is simple: You have a worthy prospect as a captive audience but just for a very short period of time. How do you explain, promote, and sell the [...]

By Cedric Jackson, July 11, 2017
5 Elements for Creating Perfect Facebook Ads

Facebook, at least in the realm of social media, is the single most comprehensive advertising platform on the internet. Its versatility and ability to reach a huge global audience [...]

By Cedric Jackson, July 4, 2017
5 Elements of the Perfect Tweet

Of the social media platforms, I think Twitter is the most interesting. Its built-in limitations actually make it more versatile, in ways, than platforms like Facebook that [...]

By Cedric Jackson, June 27, 2017
How to Develop a Creative Brief for Your Copywriter

While there are instances where the writer might overlook a detail or forget to include a keyword, more conflict between writer and client stems from the completeness and [...]

By Cedric Jackson, June 20, 2017
Why Backlinks Matter and How You Should Use Them

Backlinks are the secret weapon in many businesses' arsenals that keeps them ranked high on Google and the other leading search platforms. They have a great deal [...]

By Cedric Jackson, June 13, 2017
3 Effective Ways to Write Promotional Copy for Your Podcast

Podcasting is a growing trend among a wide range of industries. If you've been thinking about trying it, there are a number of things to consider, not the least of which is [...]

By Cedric Jackson, June 6, 2017
5 SEO Strategies That Increase Social Media Engagement

It might come as a surprise to learn that SEO best practices are not exclusive to your website content. You want people to be able to find your content easily regardless of where [...]

By Cedric Jackson, May 30, 2017
Growing Your Online Audience Through Great Copy

 I'm going to be 100% up front with you: This entire article is basically going to be one big plug for hiring copywriters. I run a copywriting company, new customers are my [...]

By Cedric Jackson, May 23, 2017
5 Winning Calls to Action That Turn Leads into Customers

How do you frame a call to action in a manner that allows you to monitor peoples' reactions virtually? When you aren't sitting across the table reading their body language, how [...]

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