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By Cedric Jackson, September 19, 2017
Persuasive Writing Techniques That Boost Conversions

Remember back in high school when we all had to write persuasive speeches and essays? Great! Now, do me a favor: Forget everything you learned then. Today, I [...]

By Cedric Jackson, September 12, 2017
Why Many Clients Undervalue Copywriters

I would like to speak frankly to anyone who has ever thought of hiring a copywriter or working with a copywriting company. If most clients could see what happens behind the [...]

By Cedric Jackson, September 5, 2017
When to Hire an Older Copywriter

Lots of things get better with age – copywriters, for example. Just so you don't stop reading right here, let's get the obvious reasons out of the way. Yes, age and experience [...]

By Cedric Jackson, August 29, 2017
5 Ways to Successfully Vet Your Copywriters

The selection process when choosing a copywriter seems, for many clients, to be a bit arbitrary. It usually involves heading to one of the plethora of freelance sites out [...]

By Cedric Jackson, August 22, 2017
Creating Content for Millennials

I want to give you some helpful tips on how to approach a millennial market. There are a few things you need to understand about how they consume content, what they [...]

By Cedric Jackson, August 15, 2017
6 Winning Social Media Posting Strategies

I've done a few similar blogs on social media in the past, but since the various platforms are ever evolving and attracting a newer, broader user base each day, I thought it was time [...]

By Cedric Jackson, August 8, 2017
Using Print to Boost SEO

It occurred to me recently during a conversation with a potential client that there is often a direct correlation between how people use print media and SEO. I want to show you [...]

By Cedric Jackson, August 2, 2017
How to Leverage E-Books as a Marketing Tool

E-books are a powerful and effective way to distinguish your brand as an authority and presence in your business or niche. They lend a good deal of credibility to your [...]

By Cedric Jackson, July 25, 2017
What to Say and Not Say in a Cold Call Script

The fact of the matter is that telemarketing is, on average, more effective than any online marketing strategy, including email and social media marketing. The percentages [...]

By Cedric Jackson, July 18, 2017
How to Craft a Powerful Elevator Pitch

The concept of an elevator pitch is simple: You have a worthy prospect as a captive audience but just for a very short period of time. How do you explain, promote, and sell the [...]


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